Presentation done at University of Cape Town Graduate School of Business Mobile Marketing Course.
1. By Marlon Parker Reconstructing Communities using Mobile Devices 2. 4 Billion Mobile phones worldwide and the largest distribution channel platform" World Bank,2008 3. "Mobile is going to be the next big Internet phenomenon. It holds the key to greater access for everyone with all the benefits that entails." Eric Schmidt,CEO of Google 4. "Mobile Internet opens many opportunities and cheaper access to information" Brett St. Clair,AdMob 5. What do you have in your hand? 6. TENSION 7. Substance Abuse Depression HIV/AIDS TENSION Abuse Teenagepregnancy Stress Suicide Debt Gangsterism Unemployment 8. My cell-phone is my tool for change and my ticket to the rest of the world Rae Goedeman,Unemployed Single MotherCape Flats 9. Using my mobile I can change the world one instant message at a time and leave positive footprints in my community Brent Williams,Ex-drug dealer and ex-gang member, Cape Flats 10. Maximum Users Low CostPortable Reach Target Market Easy Access Anonymous 11. Advice Support Debt Counseling HIV/AIDS SubstanceAbuse Careers 12. Sample Conversation #1 4:17 PM @mxit : i need support me : how can i help 4:19 PM @mxit : im using tik and desperately need help coz I have a 9 month old baby. 4:20 PM me : well we are here to help 4:21 PM @mxit : r u there me : yes how long hav u been using? 4:22 PM @mxit : 6 years nd im only 18 nw me : well are you willing to come and see someone in person? 4:23 PM@mxit : yes i am. where me : we are based in Bridgetown 66 Tarentaal Rd 4:26 PMu free during the day? @mxit :yes i did nd thanx i'll come innext week. 13. 2:58 PM @mxit : im new 2 ths so nt sure hw it wrks. 3:00 PM me : u talk .. i listen .. and try and help 3:02 PM @mxit : im a drug addict and i need help pls 3:05 PM me : Ok ,what are you addicted too if i may ask @mxit : 26 female, married wit 2 kids3:07 PMTik 3:08 PM me : ok,and how long have you been using for??? 3:09 PM @mxit : Marriage totaly messd up 3:11 PM me : how long have you been using and how long have you been married for???is your husband using aswell 3:12 PM @mxit : 6yrs usin, married 2yrs, yes my husband usin 2 3:14 PM @mxit : The last i stopd was nw late last yr. 4 4mo. me : and what was the longest that you stopped?? 3:16 PM @mxit : nw 4mo. lft my husb few wks jus b4 xmas. stopd a wile b4 tht.day b4 new we hookd up agn and the nly way 2 gt thru 2 hm was wen i gave in Sample Conversation #2 14. Red & Angel 24 Hour Service Easy Access Advice Buddy List Help at your Fingertips 15. The Reconstructed Users across Southern Africa Supporting 50,000+ subscribers Over 25,000 LIVE conversations 250,000+ Messages 16. Lesson Learnt Building Capacity and Relationships Medium became a levellerMobile Generation is a Now Generation Adoption on many levels Dont procrastinate 17. Reconstructed Communities 18. Thank You www.marlonparker.co.za [email_address] Marlon Parker @marlonparker marlonct +2721 469 1138+2721 637 4037+2776 403 4920