Social media quotes Enterprise Social 2.0 2011

  • Published on
    31-Oct-2014

  • View
    4.267

  • Download
    2

DESCRIPTION

These quotes were collected during Enterprise Social 2.0 March 2011 Brussels. Enjoy all kind of social media quotes from the best speakers.

Transcript

  • 1. Social media quotes
    These quotes were collected during Enterprise Social 2.0 Brussels
    Marvin de Reuver
    Social media adviser
    Red Banana Innovations
  • 2. "Who cares to have 2M fans! If I spend one euro in digital, I need to get at least one euro back in sales"
    - JefVandecruysInBev
  • 3. Accessibility & time to market is very important
    - Amanda Jobbins Cisco
  • 4. What goes on between customers is more important than what goes on between marketers and customers
    - Peter EspersenLEGO
  • 5. We have many tools to cope with the many ideas that our fans and partners have
    - Peter EspersenLEGO
  • 6. CRM is dead, long live Social CRM
    - Graham Hill
  • 7. Social CRM is the companys response to the customers control of the conversation
    - Graham Hill
  • 8. Not all customers are equal. Some are far more influential than others. So stop threating them as one"
    - Graham Hill
  • 9. "Map the customer journey and identity the touchpoints where value is delivered"
    - Graham Hill
  • 10. "Harness customer creativity, ensure involvement in their conversations. Communities are the center of innovation"
    - Anna Peters Promise Communications
  • 11. Decentralisethe locus of control to maximise co-creation in communities
    - Anna Peters Promise Communications
  • 12. Start with the story - beyond product"
    - Adam Wallace Roger Smith New York
  • 13. Our people create our online identity and reputation"
    - Adam Wallace Roger Smith New York
  • 14. "Have people connect to the communities they want to connect to, be part of the story of these niche communities"
    - Adam Wallace Roger Smith New York
  • 15. "Make a customerdream come true"
    - Anna Ketting KLM
  • 16. "Make a customerdream come true"
    - Anna Ketting KLM
  • 17. In the age of social media doing something that creates a real smile is much cooler than attaching a smiley face
    - Anna Ketting KLM
  • 18. Customers complain a lot but they contain lots of insights that drive improvements. A complaint is a gift!
    - Anna Ketting KLM
  • 19. "Social media is a great solution to get attention for charity, it's all about emotions. Share your emotions!
    - LinaEidmark Doctors Without Borders
  • 20. If you write a blog, you have to respond. Blogs were a great engagement tool to Toyota!
    - Colin Hensley Toyota
  • 21. Be credible & believable. Communication succeed through mutual trust and mutual understanding
    - Colin Hensley Toyota
  • 22. Reputation takes years to build, but can be destroyed in seconds
    - Colin Hensley Toyota
  • 23. Guidelines and regulations were installed mainly to protect Toyotas employees!
    - Colin Hensley Toyota
  • 24. Is a Facebook friend a lead? No, but it gives access to a dialogue
    - Florian Resinger BMW
  • 25. Lead registration is a pain in the ass
    - Florian ResingerBMW
  • 26. If you have money, you dont have time
    - Florian ResingerBMW
  • 27. Dont take the marketing you did before and put it in a new channel
    - Chris Wellbelove BT Global Services
  • 28. Going forward you need to incorporate mobile. Mobile internet use will exceed desktop use in 2013
    - Chris Wellbelove BT Global Services
  • 29. Forget the platform, think about the message first
    - Chris Wellbelove BT Global Services
  • 30. Tal about what you should do, not what you should do in social media
    - Chris Wellbelove BT Global Services
  • 31. Guidance + Encouragement + Trust = makes people ambassadors
    - Chris Wellbelove BT Global Services
  • 32. Dont wait in doing social media, while your competitors get more mature in it
    - Chris Wellbelove BT Global Services
  • 33. That was Enterprise Social 2.0 2011
    Special thanks to:
    Irina Kremin, LisanneVos and Graham Hill
    Marvin de Reuver
    Social media adviser
    Red Banana Innovations