Tips for creating engaging content for mobile

  • Published on
    29-Nov-2014

  • View
    291

  • Download
    1

DESCRIPTION

Engaging content is necessary for enterprise mobility. This presentation will give you pointers on creating content which will increase engagement hours.

Transcript

  • 1. Create EngagingContent for theMobile
  • 2. MOBILEENGAGEMENT1. ATTRACT2. ENGAGE3. ANALYZE
  • 3. Why enterprisemobility? Nasscom: Enterprise mobility marketwill bring $140 billion USD a year by2020 Morgan Stanley: The number ofsmartphone users is growing by 42% ayear, globally
  • 4. Mobile Strategy: What is the mostessential component?CONTENT
  • 5. Content istheDNAforMobility
  • 6. Without contentyour mobile wouldbe empty
  • 7. Steps to create effectivecontent for MobileEngagementMEASURING SUCCESSSCHEDULING CAMPAIGNSCONTENT2ENGAGEMENTCONTENT IS KINGDELIVERING THE CONTENTSELECTING THE RIGHT TOPIC
  • 8. Selecting theright topic Relevant to the user group Make sure you select a topic whichthe users are interested in and notwhich you want to talk about Niche content which not all usersbut selected will be interested in
  • 9. Delivering Contentthrough the right medium Sending the selected contentthrough the right medium isnecessary On mobile phones you can sharethe following: Videos Podcasts Surverys Powerpoint presentations Quizzes Events
  • 10. After deciding the topic &medium, the most importantthing is content While accessing any data on themobile, studies show users preferconcise, simple text or videos Content which would attracthuman interest achieves longerengagement in terms of time
  • 11. There are things aboutdelivering a message, itshow you say it which isimportant but its whatyou say which isabsolutely critical
  • 12. Engaging existing users Attracting users to varied content Keep saying what they want tohear So when you say what you wantthem to hear they do so!Content2Engagement
  • 13. SchedulingCampaignsto maximizeEngagement Schedule mobile campaignskeeping in mind factors like: User group Time of delivery Medium of content Phone compatibility
  • 14. Measuring SuccessEngagementHoursTimeSpecific campaign orupdateBy combing various stepsof content, you increaseengagement over a periodof time
  • 15. www.dronamobile.comContactsales@dronamobile.com+91 022 6758 1740