This presentation was given my Mr. Gadi Ben-Yahuda during our All Service Social Media Conference on Aug 25, 2011.
- 1. August, 2011 Twitter:From Time-suck to Tool through Tweetdeck Gadi Ben-Yehuda, Social Media Director IBM Center for the Business of Government [email_address] 202.551.9338
2. What Does the IBM Center Do? Thought leadershipby top minds in academe aligned with the Obama Administrations key management themes Semi-annualmagazinesent to federal senior executives Website withblogson The Business of Government, Cost Take Out and Making Healthcare Reform work Weeklyradio showwith government executives The IBM Center helps build public sector relationships by focusing on thepeoplein government. The IBM Center helps public sector executives improve the effectiveness of government with practical ideas and original thinking 3. The Necessary Quote
- Twitter . . . sees more than 125,000 tweets a minute, only half of them about (or from). . . congressmen. . . . Taming this torrent into something manageable and highly relevant is seen as the key. . . Farhad Manjoo writing inFast Company
According to Twitters calculations, a days worth of tweets would be enough to write a 10-million-page book or 8,163 copies of War and Peace . Every second, 2,400 tweets are sent through Twitters servers, enough for 1.4 billion tweets per week 4. Are Our Followers All Worth Following? 5. What do our followers tell us? Left: USArmy Right: State Dept. Muppets? Lions? Is this useful? 6. Solution: TweetDeck (or HootSuite) 7. Signal One: Hashtag-Based Conversations
- Find relevant hashtag-based conversations and add columns for them in Tweet Deck.
- You can find those conversations in a few ways:
- Look for related hashstags in relevant tweets
- Guess at hashtags on hashtag.org
8. Signal Two: Twitter-Based Lists Create lists within Twitter and add columns for them in Tweet Deck. 9. Find Followers: Lists, Conversations, Mentions 10. Benefits, metrics, and media Beware The Dangerous House! 11. A Tweetdeck Understanding of Twitter
- Through Tweetdeck, Twitter becomes:
- A channelfor content in itself.
- A passagewaythrough which you lead an audience to content on other platforms.
- A sounding boardof opinions from subcultures that are discoverable and distinct, though often overlapping.
- A social mediumthrough which you can find people with whom to initiate and/or enhance meaningful relationships.
12. Using Twitter as a ChannelUse Tweetdeck to publish relevant, useful, interesting content.140 characters is more than enough to share percentages, statistics, and headline-level news. 13. Using Twitter as a Passageway Adding links (shortened, please!) to your tweets allows you to expand the shared content far beyond the envelope of 140 characters. That said, you still need to contextualize the link within your tweet.Then, others are more likely to share your links.Tweetdeck will automatically use Bit.ly to optimize your tweets. 14. Using Twitter as a Sounding Board These kinds of lists can be very high value, but will take time to develop! http://formulists.com/lists/gallery/custom#/Custom-List http://listorious.com 15. Using Twitter as a Sounding Board
- Lists to consider creating/mashing up:
- Specific people (e.g. thought-leaders, SMEs)
- Organizations (e.g. issue-oriented NGOs)
- Issue-oriented media outlets (e.g. business periodicals)
16. Using Twitter as a Social Medium
- Every social medium reinforces every other social medium.How about tweeting:
- @Lovisatalk: free for a HH 9/27?
- @Juanitachang: Coffee or lunch next week?
- D @gbyehuda do you have time to speak at an upcoming conference in Hawaii in February?
17. Benefits of Twitter + Tweetdeck
- Posting discrete facts/stats
- Offering links to your content
- Building audience for other media
- Finding nodes of influence
- Learning languages of important constituencies
- Real-time, human-curated news
- Initiating real-world relationships
- Maintaining mind share with key audiences/people
- Discovering and responding to real-time events