White Paper: Mobile OS Trends in the Arab World

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how the 22 million smartphone users in the Arab world are consuming phones and downloading apps in the mobile market. Android leads the pack with 40% of market share, iOS accounts for 35% of the market with Blackberry at a distant third (15%) and Windows behind that (10%). The top download categories on Google Play are action (18.7%), tools (9.6%), and social (9.1%). On the AppStore, top categories are games (38.6%), social networking (21.4%), and entertainment (5.5%). Gaming is by far the most popular search category on both operating systems.


Important facts about mobile apps in MENA regionsTop 10 Categories in App Store Top 10 Categories in Play googleCategory User Benchmark Category User BenchmarkGamesSocial NetworkingEntertainmentUtilitiesLifestylePhoto & Video Games - ArcadeMusicSportsGames - Action38.60%21.40%5.50%5.20%3.40%3.10%2.30%2.10%2.00%1.90%ActionToolsSocialCommunicationEntertainmentPuzzleGames - CasualNews &MagazinesMedia & VideoProductivity18.70%9.60%9.10%9.00%8.60%8.00%7.10%5.00%4.30%3.80%A deep look into the MENA market size and fragmentation Consumption of categories on appstore and google play B R I N G I N GMOBILE EXPERIENCE T O L I F EIt is very true that the market for mobile in MENA is taking place on a higher level than expectations, as we speak today, the market has reached to over 22,000,000 smartphones and tablets across the region, with Android devices taking the top of the road to hit 40% of the share with 8,800,00 devices, followed up by IOS based devices to have a shake in the market share and fall to 35% with 7,7000,000 devices. This formula left 15% (3,300,000) to Blackberry devices, and only 10% (2,200,000) goes directly to Windows devices.These devices are consumed in a daily bases and were effective enough to influence the life of people, and this consumption has created a top 10 list for most used categories on the Appstore market and Google play market listed as below:22,000,000 smartphones and tablets available across MENA region.Android OS is taking the majority of the market share with 40%.Games are on the top of most used categories in appstore and google play.Males download and purchase more apps than females.Being available across platforms is not enough.12345For further information see www.frootapps.com | blog.frootapps.com User behavior and mobile consumption Be available and accessible the right wayThis transformation with applications has empowered people to always seek and download new apps through stores, as research indicates; males are the most consumers for applications, as their aver-age download for apps more than 10 applications, and ranges from different segments between 13-18 years till 25 35 years old. As for paid apps, the consumer segment ranges from 25 50 year old, noticing that men also make more purchases than women, for an average of more than 10 success purchases to either in app purchase for content, or purchasing the app itself. With this kind of expansion for mobile devices, the demand to switch to the new technology is increasing rapidly, as business now can be in their consumer pockets by developing an app, and always have two ways personal relationship with their clients.This information is produced by:Frootapps.com Bringing the mobile experience to life.Amman Jordan Email: info@frootapps.comTel.: +962 6 55 40 555 Fax: +962 6 55 40 888 The power of apps has created also a consumption habit for the major three mobile markets in MENA, Egypt, Saudi Arabia and United Arab Emirates, as studies show, people are using applications in their daily life to access social networks, emails, perform a search or even download content You should be available and accessible on all major platforms, and not only that, you should do it the right way to guarantee that users can find you. This has been said, here are few recommendations: Choose the right keywords and titles for your app. Choose your app category wisely and as according to the competition available to be trending on that category. Always integrate social media, SEO, and different marketing techniques into your app. Focus on your target market and dont just say the market is the world. 123