Why Use Social Media For Rotary

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Presentation to Rotary Club Presidents on the uses of Social Media to Promote Rotary and extend the reach of their clubs


  • 1. Why Use Social Media for Rotary? Peter Borner The Rotary Club of Towcester

2. Before we start

  • Which Clubsdo not have a regularly updated web site?
    • For the clubs thatdohave a web site:
      • How often is it updated?
      • Who in the club can update the web site?
      • Who can add comments and rich content (Webmaster? Any Club Member? Any Rotarian? The General Public?)
      • How many visitors does your web site receive each week? (Club Members? Other Rotarians? The General Public?)
  • Who uses Social Media?
    • Facebook
      • How many Facebook users do we have here this evening?
      • Which clubs have a Facebook page?
      • Who is worried about exposing their personal information on Facebook?
    • Twitter
      • Does anyone Tweet personally?
      • Which clubs use Twitter to publicise their activities?
      • Who follows you and who do you follow?
    • You Tube
      • Do any clubs create videos and post them to You Tube?
      • Does anyone know about the 100s of Rotary videos hosted on You Tube?
    • LinkedIn
      • Who has a LinkedIn Profile?
      • Are you a member of the Rotary International group on LinkedIn?
    • Other sites
      • Anyone ever heard of or use Vimeo? My Space? Plaxo? Others?
  • Blogging
    • Does anyone write a Blog? ( Personally? For Work? For Rotary?)

3. Putting things in context

  • The objective is to reach as many people as possible, as many times as possible, so that:
  • They hear the Rotary name and associate it with the great work we do in service to others locally, nationally and internationally.
  • They learn about and become supporters of the activities and the fellowship at their local club.
  • They expand the family of Rotary by becoming potential members or friends of Rotary.


  • Facebook allows us to quickly, easily and seamlessly share stories, photographs, upcoming events, etc., with our friends who can then comment and share their thoughts with us.
  • MyPersonalFacebook page
  • TheRotary Club of Towcesterspage
    • A word on Facebook Security and Privacy


  • Twitter is similar to Text Messaging.Anyone that follows you on Twitter will see the messages you post (your Tweets.) It is sometimes referred to as Micro Blogging:
  • MypersonalTwitter Feed
  • TheRotary Club of TowcestersTwitter Feed
    • A word about Tweets, ReTweets and Direct Messages
      • @user(e.g. @TowcesterRotary) at the beginning of a Tweet notifies the user that you have replied.
      • @userin the middle of a Tweet is a mention and just provides a link to that users Feed.
      • #hashtag(e.g. #EndPolioNow links Tweets together so that they can be easily searched.
      • RT @user is a way of quoting someone's tweet, word for word. Sometimes you'll also see (via @user) This means the same thing
      • DM @useris a way of sending a private message directly to a user.


  • You Tube is a video sharing site
  • Free to Join.
  • Free to post and share videos.
  • Rotary has over 100 videos that you can use posted on You Tube.
    • Subscribing to RIs You Tube Channel.
    • Sharing videos on Twitter, Facebook and Email.
    • Embedding videos on your club web site.


  • LinkedIn is a business and personal networking site based on the principles of 6 degrees of separation.
  • Share information about yourself.
  • Record your connections with other LinkedIn users.
  • Gain trusted recommendations to new contacts from within your personal network.
    • MypersonalLinkedIn profile.
    • TheRotary InternationalGroup on LinkedIn.
    • TheRotary PresidentsGroup on LinkedIn.

8. Blogging

  • Blogging is an online diary and ideally suited to budding authors!
  • If you blog publicise your blog posts using Twitter and Facebook.
  • If you want to Blog tryWordPress .
    • MyBlogSite.

9. Messages to take back to your clubs:

  • Social Networking:
  • Works best if everyone in the club joins in and contributes content.
  • Has the potential to reach more people, more quickly, than any other form of PR.
  • Provides a two way mechanism for communicating with the world.
  • Is safe and secure.
  • To get the most from Social Networking:
  • Embrace the technology and dont be afraid to use it.
  • Be open and inclusive.
  • Invite comment and interaction.
  • Use multiple channels and cross post on all of them:
    • Facebook
    • Twitter
    • LinkedIn
    • Blogging
    • You Tube

10. Thank you

  • Connect with me:
    • Facebook:[email_address]
    • Twitter: @PeterBorner
    • LinkedIn:www.linkedin.com/PeterBorner
    • Blog:www.peterborner.com
    • Email: PeterBorner@towcester-rotary.org.uk
  • Connect with Towcester Rotary:
    • Facebook:www.facebook.com/TowcesterRotary
    • Twitter: @TowcesterRotary