Why Use Social Media For Rotary
Presentation to Rotary Club Presidents on the uses of Social Media to Promote Rotary and extend the reach of their clubs
- 1. Why Use Social Media for Rotary? Peter Borner The Rotary Club of Towcester
2. Before we start
- Which Clubsdo not have a regularly updated web site?
- For the clubs thatdohave a web site:
- Who in the club can update the web site?
- Who can add comments and rich content (Webmaster? Any Club Member? Any Rotarian? The General Public?)
- How many visitors does your web site receive each week? (Club Members? Other Rotarians? The General Public?)
- How many Facebook users do we have here this evening?
- Which clubs have a Facebook page?
- Who is worried about exposing their personal information on Facebook?
- Does anyone Tweet personally?
- Which clubs use Twitter to publicise their activities?
- Who follows you and who do you follow?
- Do any clubs create videos and post them to You Tube?
- Does anyone know about the 100s of Rotary videos hosted on You Tube?
- Who has a LinkedIn Profile?
- Are you a member of the Rotary International group on LinkedIn?
- Anyone ever heard of or use Vimeo? My Space? Plaxo? Others?
- Does anyone write a Blog? ( Personally? For Work? For Rotary?)
3. Putting things in context
- The objective is to reach as many people as possible, as many times as possible, so that:
- They hear the Rotary name and associate it with the great work we do in service to others locally, nationally and internationally.
- They learn about and become supporters of the activities and the fellowship at their local club.
- They expand the family of Rotary by becoming potential members or friends of Rotary.
- Facebook allows us to quickly, easily and seamlessly share stories, photographs, upcoming events, etc., with our friends who can then comment and share their thoughts with us.
- TheRotary Club of Towcesterspage
- A word on Facebook Security and Privacy
- Twitter is similar to Text Messaging.Anyone that follows you on Twitter will see the messages you post (your Tweets.) It is sometimes referred to as Micro Blogging:
- TheRotary Club of TowcestersTwitter Feed
- A word about Tweets, ReTweets and Direct Messages
- @user(e.g. @TowcesterRotary) at the beginning of a Tweet notifies the user that you have replied.
- @userin the middle of a Tweet is a mention and just provides a link to that users Feed.
- #hashtag(e.g. #EndPolioNow links Tweets together so that they can be easily searched.
- RT @user is a way of quoting someone's tweet, word for word. Sometimes you'll also see (via @user) This means the same thing
- DM @useris a way of sending a private message directly to a user.
- You Tube is a video sharing site
- Free to post and share videos.
- Rotary has over 100 videos that you can use posted on You Tube.
- Subscribing to RIs You Tube Channel.
- Sharing videos on Twitter, Facebook and Email.
- Embedding videos on your club web site.
- LinkedIn is a business and personal networking site based on the principles of 6 degrees of separation.
- Share information about yourself.
- Record your connections with other LinkedIn users.
- Gain trusted recommendations to new contacts from within your personal network.
- MypersonalLinkedIn profile.
- TheRotary InternationalGroup on LinkedIn.
- TheRotary PresidentsGroup on LinkedIn.
- Blogging is an online diary and ideally suited to budding authors!
- If you blog publicise your blog posts using Twitter and Facebook.
- If you want to Blog tryWordPress .
9. Messages to take back to your clubs:
- Works best if everyone in the club joins in and contributes content.
- Has the potential to reach more people, more quickly, than any other form of PR.
- Provides a two way mechanism for communicating with the world.
- To get the most from Social Networking:
- Embrace the technology and dont be afraid to use it.
- Invite comment and interaction.
- Use multiple channels and cross post on all of them:
10. Thank you
- Email: PeterBorner@towcester-rotary.org.uk
- Connect with Towcester Rotary:
- Twitter: @TowcesterRotary