- How Ryanair Reduced Booking Time from 5 to Less Than 2 Minutes: Couchbase Connect 2015
How Ryanair Reduced Booking Time from 5 to Less Than 2 Minutes: Couchbase Connect 2015
1. How Ryanair Reduced Booking Process from 5 Minutes To Less Than 2 Minutes 2. Ryanair - Lead Developer Vladimir Atanasov Lead developer - Android team @vladoatanasov, firstname.lastname@example.org…
1. How Ryanair Reduced Booking Process from 5 Minutes To Less Than 2 Minutes 2. Ryanair - Lead Developer Vladimir Atanasov Lead developer - Android team @vladoatanasov, email@example.com 3. ! 30th birthday of Ryanair low fares in Europe ! Europe’s No 1 traffic – 100m customers/year ! Europe’s No 1 coverage – 73 bases ! 1600 daily flights ! 190 destinations in 30 countries ! Fleet of 330 Boeing 737-800 (380 new) Europe’s No. 1 Coverage 4. Europe’s No. 1 Market Share 5. Saving Europe’s Customers €11.7bn Per Year Average Ryanair fare: €46 Average competitor fare: €163 Average Ryanair saving: €117 2014/2015 customers: 100,000,000 Ryanair’s customers save €11.7bn 6. Always Getting Better Always Getting Better Ryanair has a new customer-centric focus 7. Positive Feedback “ Ryanair's strategy of being nicer to customers has had a bigger impact on its performance than lower oil prices which have benefited some airlines in the short term.” Reuters.com 8. Video 9. Negative Feedback on Previous Version of the App 10. Some Apps Don’t Travel Well ! Wi-Fi is not always readily available ! With typical client-server apps, you can incur additional charges when traveling ! When your connection is slower than my grandfather with ankle weights, some apps can behave erratically 11. What Needed To Be Fixed “ We realized that some apps don’t travel well in that when you are abroad, some apps, especially travel apps, don’t perform as well as you like” Paul Sheridan, Senior Software architect, firstname.lastname@example.org 12. Why Did Ryanair Choose Couchbase? ! Ryanair switched to a mobile-first approach ! Couchbase Server + Sync Gateway + Couchbase Lite suited Ryanair’s needs perfectly ! Easy to switch to, because native API’s require almost no learning 13. Why Did Ryanair Choose Couchbase? ! Open source – not a black box ! Great technical support – people are actually paid to build it ! Large developer community – 70,000 active developers and growing 14. Why Did Ryanair Choose Couchbase? ! Document conflict detection and resolution out-of-the-box ! Easy to control document access via channels ! Querying documents via views 15. We Didn’t Have To Implement Our Own Sync ! It’s a tough nut to crack ! Change notifications and conflict resolutions can become very complex, very quickly ! It’s a huge distraction for our already busy developers 16. We Didn’t Have To Implement Our Own Sync ! It would delay the projects and would increase development costs ! We don’t have to worry about QA ! I am not very clever; I’m not going to get it right the first time 17. We Implemented Smart Caching In a Week ! Implemented in about a week ! Couchbase Lite takes care of all connectivity issues for us ! Drastically improved app response times ! Saved 80 GB mobile-to-network traffic daily ! Example based on our implementation: https://github.com/Ryanair/resource-sync-example 18. How Does The Customer Benefit? ! Booking process reduced from 5 minutes to less than 2 minutes ! Less traffic between devices and our servers ! Application is much more responsive ! Users are happier with their experience 19. Major Improvements to the Current Version of the App 20. What’s Next? ! Recommendation engine ! Personalized Ryanair experience ! Faster flight search ! Continue to simplify every aspect of travel 21. Industry Trends & How Couchbase Can Help ! IoT opens new possibilities for Ryanair ! Integration with wearables ! Peer-to-peer can be used during flights ! The user journey should go beyond
the mobile/desktop screen 22. Questions? Thank you!